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Book launch ‘Thinking like Elon Musk’

Book launch ‘Thinking like Elon Musk’

Friday, April 20, 2018

Laurens Groen, founder and CEO of Milgro, ceremoniously received the first copy of the book ‘Denken als Elon Musk’ (Thinking like Elon Musk) from its author Erwin Wijman. At the festive book launch at the offices of publisher Haystack in Zaltbommel, the author thanked Groen for supporting and inspiring him during the writing process.


Elon Musk is widely viewed as the Einstein of our age. Fans wear his picture on their T-shirts, competitors lose sleep when he launches a new idea. So what can we learn from the founder of PayPal, SpaceX and Tesla?

Erwin Wijman and Jeanine Blaauw have been fascinated by the drive and visionary dreams of Elon Musk for years. They dove into his life and work, and connect new dots between his technological insight, his personal motivation and his extreme magic touch for branding.

Doing more good

Milgro’s CEO Laurens Groen has similarly been fascinated by Musk’s entrepreneurship for a long time. After visiting the Tesla factory in Fremont, he immediately ordered a Tesla model S and became the first model S driver in the Netherlands.

The authors of the book had various inspiring conversations with Groen about Musk’s entrepreneurship. Wijman has noticed similarities between the two men: “Like Elon Musk, Laurens and Milgro aim at achieving a major shift: a global resource transition. This cannot happen overnight, and Laurens knows this. He has the same macro focus that Musk has, he remains focused and knows where he wants to go and where things have to go.

“Also, Groen always looks at the positive side of things. You shouldn’t focus on the bad, but on the good. Do more good every day, and eventually everything will improve. That is a beautiful lesson for everyone.”

Four stars

The Dutch quality newspaper De Volkskrant awarded the book ‘Denken als Elon Musk’ four out of five stars: “Everybody is afraid of Musk, and rightly so. This becomes clear from the many little anecdotes in [the book] about the famous, celebrated and hated boss of SpaceX, Tesla and a bunch of other tech companies. Wijman and Blaauw cast a marketing view on the way Musk deals with business, in a readable and amusing way. The little book relies heavily on the Musk biography by Ashlee Vance, but is written much more smoothly. Musk connoisseurs won’t find any news, but the book makes a great and affordable present for your old father who finally wants to know the ins and outs about this ‘romantic revolutionary’ slash troublemaker. And it’s even in hardcopy! Musk would be pleased.”